From the WSJ:
The U.S. arm of Swedish car brand Volvo said Monday it expects to unveil a marketing agreement with Knicks star Jeremy Lin that will cover several international markets.
Volvo Cars of North America, Volvo’s sales unit based in Rockleigh, N.J., sent out invitations to a press conference in New York to “announce a dynamic marketing partnership with Jeremy Lin, the popular New York Knicks point guard.” The deal would leverage “the Swedish car maker’s sports heritage,” and Lin would “help establish the brand with younger and performance-minded customers,” the invitation said.
The press conference is scheduled to start at 5 p.m. Monday New York time, according to the invite.
It would be one of the first major corporate deals for the 23-year-old Knicks guard, who ascended from basketball benchdom to stardom earlier this year. The U.S.-born son of Taiwanese immigrants, Lin has captivated Chinese basketball fans, hungry for a hero since the retirement of former Houston Rockets star Yao Ming.
My dude Lin is laughing straight to the bank. And he’s driving there in a brand new S60. Eat your heart out, Honda and Toyota.