FADER Interviews Juicy J On His Recent Career Revival

Fader recently sat down wit Juicy J to talk about things that have held his career back and things that have gotten em back on track – from poor management from Sony Records to linking up with Wiz Khalifa and Taylor Gang.

Both in his day-to-day business and reflecting on his 20-year-deep career, Juicy J is maybe less trippy than you think. The Three 6 Mafia producer turned goofball solo act, currently selling styrofoam cups emblazoned with “Turn Up” on his website, understands the value of keeping your head screwed on straight as well as he does the earning power of a gimmick. He spoke with us about regrouping in Memphis after a bout of commercial failure, connecting with young fans and the recurring pleasure of coming up from behind.